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Smooth Selling Forever
Charting Your Company’s Course for Predictable and Sustainable Sales Growth
WOW! Great how-to book that includes what a great sales system is and the actual steps to get there. Achieving the goal of predictable and sustainable sales growth requires a system to support it and that is what this book is all about. The book includes what a great sales system is, obstacles, benefits, and the actual steps to get there. I loved all the real-life stories of sales organizations and their journeys. Learning by trial and error is a tough way to go; Craig helps you see your sales plan.
Alan Lee, Certified CRM Consultant
Smooth Selling Forever™
Book Summary
The Race is on for Smooth Selling
What is smooth selling? Think of the successful America’s Cup yachting teams as the metaphor. What it takes to win the America’s Cup yacht race can readily be likened to winning in sales:
Assess. In business the first step is to assess the four critical areas of sales operations: strategy, methodology, performance metrics, and people.
Design. Different challenges call for different sales approaches. For instance, do you need a sales team of hunters, farmers, or both?
Deploy. In business you need to deploy the sales team and support systems. They need to know what the strategy is and what is expected of them to win.
Execute. To succeed in business, the execution of the sales plan must be properly managed. Like in sailing, this calls for leadership.
Smooth Selling Forever enables small and mid-size business leaders to generate significant, predictable, and sustainable sales growth. Based in the science of selling, when applied correctly and managed vigilantly, smooth selling produces revenue results in a systematic fashion.
Smooth Selling Forever
Charting Your Company's Course for Predictable and Sustainable Sales Growth
Smooth Selling Forever enables small and mid-size business leaders to generate significant, predictable, and sustainable sales growth. Based in the science of selling, when applied correctly and managed vigilantly, smooth selling produces revenue results in a systematic fashion.