30+ years
60K+ hours
100+ businesses

We’ve been in the trenches for over 30 years, clocking 60K hours of real-world experience and helping over 100 businesses. The result? The Smooth Selling Forever℠ System for Business Owners. This isn't your average, run-of-the-mill approach. This is about getting serious with your client game.

  • Most of the companies we partner with, their sales have been declining, stagnant, or increasing gradually over the past 2-3 years.

  • Most of the companies we partner with don’t.

  • Most companies we partner with don’t.

  • Most of the companies we partner with either don’t have a CRM or if they do, are not using it properly.

  • Most of the companies we partner with regularly encounter price competition and are not very good at competing against it.

  • Most of the companies we partner with do.

  • Most of the companies we partner with don’t know the answer to this question.

7 Qualifying Questions

We work primarily with businesses that are in need of a strategic sales leader on a part-time contract or project basis to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution.

“If you are serious about growing your business, talk to Craig. He accesses your situation quickly and pinpoints the areas to focus on to give you the best results. His insights from years in business are invaluable. If anyone can help you get your business to the next level, it’s Craig.

Hire him before your competition does.”

Chris Webb, CLU, CLTC, President at Webb Financial Group

Partial Client List

  • Manufacturer of Custom Corrugated Products

  • Custom Software Developer

  • Commercial Contractor

  • Manufacturer of Tight-Tolerance Metal Parts

  • CPG Display Supply Chain Management Company

  • Professional Staffing Firm

  • eCommerce Website Developer

  • Manufacturer After-Market Snow Removal Equipment

  • Provider of Stage Lighting Rentals for Concerts, Events, Tradeshows & Corporate Meetings

  • Full-Service Provider of Building Maintenance Services for Corporate & Educational Campuses, Office Buildings, Government Agencies

  • International Logistics Firm

  • Book Publisher

  • Commercial Bank (Chicago-area Top 10)

  • Commercial Real Estate Broker

  • Lender to Residential Rehabbers and Real Estate Investors

  • Distributor of Industrial Products

  • Financial Services Company

  • Digital Marketing Agency

  • HR Consulting Firm

  • IT Services Company

  • Management Consulting Firm

  • Manufacturer of Non-Metal Industrial Products

Craig Lowder

With a unique blend of foundational sales science & real-world experience, Craig partners with businesses and advisors to transform their sales trajectory, ensuring consistent, measurable growth in every endeavor. Craig has worked with over 50 companies in various industries from retail to manufacturing to financial services to business services. For every client, he has increased first-year annual sales by 22 to 142 percent. More specifically, he helped:

  • Increase annual sales from $9.9 million to $21.6 million in two years, while increasing sales productivity by 65% and expanding the sales pipeline by 332% to $35.8 million over the same time period for a communications technology company.

  • Improve the lead-to-customer conversion rate by 285%, increased average monthly new orders by 656%, and average order size by 464% during the first six-month time period following new sales strategy launch for a $15 million metal parts manufacturer.

  • Develop and launch a new sales strategy that achieved 122% of sales plan, increased gross margins by 12% and reduced sales expenses by 16% over a six-month period for a $175 million wholesale distribution company, resulting in the sale of this private equity owned company.

Meet President + Founder