The primary benefit of adopting a smooth selling approach is to generate significant, predictable, and sustainable sales growth. Here is a rundown of the key other benefits:
Shorter Sales Cycle. There is an adage in sales that time kills deals. The longer it takes a deal to close, the less likely it will actually close. Smooth selling seeks to close more deals by shortening the buying process.
Higher Lead-to-Sales Conversion Rates. Leads are like at-bats in baseball. Increasing your batting average means converting more of the leads into sales. Small increases in conversion rates can have a huge impact on gross revenue.
Larger Transaction Sizes. A smooth selling approach helps the sales team focus not just on the number of deals, but also the size of the deal. Increasing transaction size can greatly increase revenue growth.
Higher Gross Profit Margins. A culprit for lower gross profit margins is discounting. Many company leaders have bought into the belief that discounting is the only way to get the business. Smooth selling seeks to minimize discounting and raise gross profit margins.
Longer Sales Employee Retention and Less Turnover. Most companies report they have difficulties attracting and retaining quality sales professionals and sales managers. Sales employees like to play on a team that is a winner and has its act together. The relationship between sales professional and manager cannot be overstated.
More Cost-Effective Lead Generation. One of the tragedies in business is the amount of sales leads that are wasted. Another tragedy is when leads are gathered in an inefficient manner.
Better ROI on Marketing. By eliminating sales lead waste, the natural result is an increased return on investment from marketing.
Less Business Owner and Sales Leader Stress. Overall, smooth selling reduces stress on the business leaders. When owners have a sales team they can count on, they can focus their attention on other areas of the business. When sales leaders have a sales team they can count on, they can produce more predictable and sustainable sales results.
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Smooth Selling Forever enables small and mid-size business leaders to generate significant, predictable, and sustainable sales growth. Based in the science of selling, when applied correctly and managed vigilantly, smooth selling produces revenue results in a systematic fashion.
